Let’s Work Together.
Social Media Manager & Content Strategist with 3+ years in content creation, community engagement, and media production
Hi! I'm Antonia
Marketing Strategist
Social Media Manager
Former Sports Broadcast Assistant
Background in advertising & media production
Focus on story-led content that creates belonging
4+ years in media as a production assistant & audio operator for sports broadcast production with ESPN, FOX Sports, PAC-12 & more
Currently drawn to social media roles with an emphasis on branding, culture, and strategy
3+ years freelancing as an adaptable and multidisciplinary social media & community engagement manager. Working alongside founders to build social worlds for digital and IRL communities. Experience in building brands from the ground up and protecting legacy names, while optimizing for the modern era. 
Community engagement specialist & marketing coordinator for a beloved 42-store hospitality brand.
Doubled organic catering revenue in 90 days
Full time, in person, working directly with C-Suite
Previously:
4 years as a production coordinator for ESPN working across disciplines, capturing audio + visual, & managing $1 million+ A/V equipment for major live broadcast productions including MLS soccer, NCAA Big 10 football, and NBA.
Producer & Strategist @Upstream Advertising
Social + Content Strategy
Instagram, TikTok, & Facebook for @LucilleHealth
200k impressions/month, 4x engagement, +4100 followers
Content strategy, scheduling + posting, community management, content creation, UGC, video editing, and founder story ghostwriting.
Part time, contract
20k+ nonprofit raised
〰️
CPG
〰️
Hospitality
〰️
Sports Marketing
〰️
DTC
〰️
5x engagement growth
〰️
20k+ nonprofit raised 〰️ CPG 〰️ Hospitality 〰️ Sports Marketing 〰️ DTC 〰️ 5x engagement growth 〰️
Lovely to meet you :)I help brands stop talking to the algorithm and start talking to people.
My work lives at the intersection of community, content, and brand. By project and on an ongoing basis, I partner with ambitious founders and CEOs to build social presence that converts views into engaged, qualified followers, with expertise on Instagram, TikTok, Facebook, Reddit, and YouTube.
Having worked on both sides of the brief, my work bridges strategy and execution: where the brief meets the caption, where the roadmap meets the Reel, where the deck meets the data.
