An adaptable and multidisciplinary creative strategist working alongside founders and C-Suite executives. Experience in both building brands from the ground up and protecting legacy names while optimizing for the modern era. 
Community engagement specialist & marketing coordinator for a beloved 42-store hospitality brand.
Doubled organic catering revenue in 90 days
Full time, in person, working directly with C-Suite
Previously:
4 years as a production coordinator for ESPN working across disciplines, capturing audio + visual, & managing $1 million+ A/V equipment for major live broadcast productions including MLS soccer, NCAA Big 10 football, and NBA.
Producer & Strategist @Upstream Advertising
Social + Content Strategy
Instagram, TikTok, & Facebook for @LucilleHealth
200k impressions/month, 4x engagement, 18x followers
Content strategy, scheduling + posting, community management, content creation, video editing, and founder story ghostwriting.
Part time, contract
For purpose-led brands
20k+ nonprofit raised
〰️
CPG
〰️
Hospitality
〰️
Sports Marketing
〰️
DTC
〰️
5x engagement growth
〰️
20k+ nonprofit raised 〰️ CPG 〰️ Hospitality 〰️ Sports Marketing 〰️ DTC 〰️ 5x engagement growth 〰️
Lovely to meet you :)I help brands stop talking to the algorithm and start talking to people.
I'm a marketing coordinator and freelance social strategist who works at the intersection of community, content, and brand voice. By day, I'm building community engagement for a 42-unit breakfast franchise. By project and on an ongoing basis, I partner with ambitious founders and CEOs to build social presence that converts, with expertise on Instagram, TikTok, Facebook, Reddit, and YouTube.
My work lives in the messy middle between strategy and execution: where the brief meets the caption, where the roadmap meets the Reel, where the deck meets the data. I’m not here to hand off strategy. Work with me if you’re looking for a professional who makes sure it works from URL to IRL.
